UK and Turkey

corporate governance of wiproIn place similarities at UK and Turkey, M&S stores are of two formats for example ones dealing with foods only while the other with general merchandise with a basement dedicated to foods. The average sizes of the stores ranges from over 35,000 to 40,000 square feet and an additional remote location area of over 9290square meters. Recently, M&S has expanded its stores by some square footage; the stores were located main streets of the major cities to capture large masses of people in the towns and in metropolitan areas. (Alon 2000).

Online advertisements

name has been used for online advertisements and in store merchandising and the coloring and fonts used in the brand name are more appealing (Sean 2002). The success of the new brand name has been seen in the prosperity of the new clothing model twiggy, that was launched and the other sub-models such as bohemian styles of the 2005 and 2006. M&S launched a TV advertisement for a wide range of food for Dervla Kirwan where they successfully used the brand name to emphasize it is M&S food and not just a food.